10 question ideas you can ask your returning customers in your Post-Purchase Survey
As an Shopify merchant, it's essential to know what your customers think about their shopping experience. One of the best ways to gather feedback is through post-purchase surveys. These surveys help you understand what your customers liked or disliked about your store, products, and services. In this article, we'll explore ten great example post-purchase survey questions you can ask returning customers on your Shopify store.
How happy were you with your experience on our store?
This question helps you find ways you can make the shopping experience faster, get ideas on how you could improve navigation, content available or information on deliveries etc.
Did you find what you were looking for on our website?
This question helps you understand the effectiveness of your website's search and navigation features.
What made you decide to order again from us?
This question helps you understand why your customers love your products/brand. Find out what you're doing right so you can adjust marketing messaging to new customers to encourage more repeat purchases.
How was your experience with our customer service team?
This question helps you understand how well your customer service team is serving customers and identify areas for improvement.
Was the checkout process easy and straightforward?
This question helps you understand if customers encounter any issues during the checkout process and identify areas for improvement.
Would you recommend our store to a friend or family member?
This question helps you measure customer loyalty and satisfaction.
Was there anything on our site that nearly put you off ordering?
A bit of a controversial question but you could unearth negative images/messaging or policies that could be preventing others from ordering.
How likely are you to make another purchase from our store?
This question helps you measure customer loyalty and satisfaction and identify areas for improvement.
Is there anything we can do to improve your shopping experience with our store?
This question helps you gather specific feedback and identify areas for improvement.
Whats missing from our site?
There's always ways to improve, find out what else you could be doing to improve the website and product offering.
In conclusion, post-purchase surveys are an excellent way to gather feedback from returning customers on your Shopify store. By asking the right questions, you can gain valuable insights into the customer experience and identify areas for improvement. Use these ten great example survey questions as a starting point to create a survey that works for your store and helps you provide the best possible shopping experience for your customers.
You can setup a returning customer survey in under 5 minutes with Grapevine