John’s Crazy Socks is a father-son social enterprise inspired by John Lee Cronin, a young man with Down syndrome who has a love of colourful and fun "crazy socks".
They are on a mission to spread happiness through their unique socks and the Happy Birthday app paired with John's love of Birthdays make a perfect combination to help them on their mission.
Personal Touch
The team at John's Crazy Socks took full advantage of the campaign and built a custom Happy Birthday landing page. They send a birthday email which includes a unique discount code, so the customer can treat themselves to a new pair of crazy socks to celebrate!
Personal Touch
The team at John's Crazy Socks took full advantage of the campaign and built a custom Happy Birthday landing page. They send a birthday email which includes a unique discount code, so the customer can treat themselves to a new pair of crazy socks to celebrate!
Creative Landing Page
However, they then proceeded to take the campaign to a new level by linking the birthday email to a landing page where customers can watch a video of John singing Happy Birthday!
This level of personalisation and thought is exactly why they are receiving some incredible feedback from their customers. It's a great example of relationship marketing.
Creative Landing Page
However, they then proceeded to take the campaign to a new level by linking the birthday email to a landing page where customers can watch a video of John singing Happy Birthday!
This level of personalisation and thought is exactly why they are receiving some incredible feedback from their customers. It's a great example of relationship marketing.
A Birthday Success Story
Over 1/3rd of all customers placing web orders through John's Crazy Socks are then going on to joining their Birthday Club via the Order Status Page, making it one of the fastest growing birthday clubs we've seen! We are so excited knowing that customers will be watching John's birthday video each year, spreading a little more happiness each and every time.
The Stats
83,000
Birthday Emails Sent
44%
Email Open Rate
18%
Click Through Rate
John's top tips to growing a birthday club
Ready to start your Birthday Club?
Start surprising and delighting your customers with a birthday email. Setting up a Birthday Club couldn't be simpler, you could be up and running in just a few clicks!