Spread happiness to your customers

John's Crazy Socks use their Birthday Club to delight customers on their special day. It's all part of their mission to spread happiness through colourful socks

John’s Crazy Socks is a father-son social enterprise inspired by John Lee Cronin, a young man with Down syndrome who has a love of colourful and fun "crazy socks".

They are on a mission to spread happiness through their unique socks and the Happy Birthday app paired with John's love of Birthdays make a perfect combination to help them on their mission.

Personal Touch

The team at John's Crazy Socks took full advantage of the campaign and built a custom Happy Birthday landing page. They send a birthday email which includes a unique discount code, so the customer can treat themselves to a new pair of crazy socks to celebrate!

Join their Birthday Club

Personal Touch

The team at John's Crazy Socks took full advantage of the campaign and built a custom Happy Birthday landing page. They send a birthday email which includes a unique discount code, so the customer can treat themselves to a new pair of crazy socks to celebrate!

Join their Birthday Club

Creative Landing Page

However, they then proceeded to take the campaign to a new level by linking the birthday email to a landing page where customers can watch a video of John singing Happy Birthday!

This level of personalisation and thought is exactly why they are receiving some incredible feedback from their customers. It's a great example of relationship marketing.

Check out their Birthday video

Creative Landing Page

However, they then proceeded to take the campaign to a new level by linking the birthday email to a landing page where customers can watch a video of John singing Happy Birthday!

This level of personalisation and thought is exactly why they are receiving some incredible feedback from their customers. It's a great example of relationship marketing.

Check out their Birthday video
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"We have a mission to spread happiness and what better way to spread happiness than wishing someone a Happy Birthday. Plus, we are always looking to build a personal connection with our customers and to show them our gratitude for their support.The Birthday email let’s us accomplish these objectives."
John John's Crazy Socks

A Birthday Success Story

Over 1/3rd of all customers placing web orders through John's Crazy Socks are then going on to joining their Birthday Club via the Order Status Page, making it one of the fastest growing birthday clubs we've seen! We are so excited knowing that customers will be watching John's birthday video each year, spreading a little more happiness each and every time.

The Stats

John's top tips to growing a birthday club

Make use of a landing page

Linking the birthday email directly to a landing page gives you a lot more space for creativity! You have completely free rein here so get creative and wow your customers

Personalised video

Our biggest success has been our birthday video. We get such good feedback from customers so we know how well it's received

Message from a founder

We like to personally talk to all our customers which is why we make sure the message comes directly from the heart beat of the company. It's a great way to show the customer how valued they are.

Ready to start your Birthday Club?

Start surprising and delighting your customers with a birthday email. Setting up a Birthday Club couldn't be simpler, you could be up and running in just a few clicks!