Build meaningful relationships with your customers

How Blenders Eyewear used Happy Birthday Email to build a Birthday Club that allowed them to connect with their customers and build brand loyalty. 

When Chase Fisher founded Blenders Eyewear, he set out to revolutionize the sunglasses market from being dominated by an individual company to one that offers fresh, vibrant, comfortable sunnies at a reasonable price.

He started a grassroots effort buoyed by social media and his network at San Diego State University by selling sunglasses out of his backpack while doubling as a surf coach.

The California-based company knows its customer. They are the pleasure-seekers of the world - the ones who lust for life’s adventures. But Blenders Eyewear strives to push them out of their comfort zone and try something different.

For Chase and his team, it was about creating a recognizable brand image and to make their customers feel like friends.

He started a grassroots effort buoyed by social media and his network at San Diego State University by selling sunglasses out of his backpack while doubling as a surf coach.

The California-based company knows its customer. They are the pleasure-seekers of the world - the ones who lust for life’s adventures. But Blenders Eyewear strives to push them out of their comfort zone and try something different.

For Chase and his team, it was about creating a recognizable brand image and to make their customers feel like friends.

One of the best ways to make someone feel values as a friend is to remember their birthday and wish them a happy one.
For business, it’s also a great way of building a strong and trusting relationship with customers.

Thanks to their social media platforms, Blenders Eyewear already had a good relationship with their consumers, but they were keen to connect on a more personal level.
That’s why Blenders Eyewear decided to set up a birthday club.

One of the best ways to make someone feel values as a friend is to remember their birthday and wish them a happy one.
For business, it’s also a great way of building a strong and trusting relationship with customers.

Thanks to their social media platforms, Blenders Eyewear already had a good relationship with their consumers, but they were keen to connect on a more personal level.
That’s why Blenders Eyewear decided to set up a birthday club.

Everyone wants to simile on their birthday and if since we can't sing you "Happy Birthday", we'll be the cherry on top of the cake that pops up in your inbox

Chase Fisher Blenders Eyewear Founder

How They Did It

They installed Happy Birthday Email to capture customers birthdays and send them a personalized message on their special day. The main focus of capture was on the order status page, as they wanted to engage with active customers.

However, they also used a Birthday Club landing page where they could send traffic to and collect more birthdays. This way they could collect birthdays of past and new customers and build a very effective Birthday Club.

A Birthday Success Story

Their Birthday Club has been an incredible success. Since launching the campaign they have captured over 320,000 customers birthdates! This means over the next 12 months they will send that many birthday emails, with the volume always increasing as the more customer sign up.

What’s more, 25% of all customers placing orders on the site, are signing up to the Birthday Club, meaning this is a rapidly growing campaign. The beauty of running an automated Birthday Club is it’s not seasonal and the more birthdays they capture the more customers they will be surprising and delighting!

Chases' Top 3 Tips To Growing A Birthday Club

Tone of voice

This is a special occasion, make the customer feel special!
Talk to them like they are an old friend.

Reward them

Show them how much they mean to you and your company.
Offer them something extra special and really surprise and delight them.

Putting a face to the brand

Our favorite touch on this campaign is that the whole team got together to take a group photo that goes into their email template. It's a fantastic way to personalise and really connect with the people behind the brand!

Ready To Start Your Birthday Club?

Start surprising and delighting your customers with a birthday email. Setting up a Birthday Club couldn't be simpler, you could be up and running in just a few clicks!