Delight your Customers and show them you care by sending them a Happy Birthday email with an automated discount on their special day.

Key Info

Price from $10
Free Trial 30 Days
Works on Dev Stores Yes
App Store Listing View App Store Listing
  1. Why send a birthday email?
  2. What does the app do?
  3. How does it work?
  4. Features

Why send a birthday email?

It's been proven that birthday marketing campaigns generate one of the highest conversion rates of all email campaign types. Experian analysed the results of multiple birthday email campaigns across all sectors and found the following:

  • 481% higher transaction rates than promotional emails
  • 342% higher revenue per email than promotional emails
  • 179% higher unique click rates than promotional emails

What does the app do?

The Happy Birthday App enables you to drive repeat business by rewarding loyal customers with a timely birthday for your store on their special day.

The app will allow customers and visitors to sign-up to your Birthday Club and will automatically send them a Birthday email and discount on or before their Birthday based on your settings.

How does it work?

The Happy Birthday App allows you to collect your customers’ birthdays in three ways:

1) A Birthday Sign-up Form on your store's Thank You page (also known as the Order Status Page) which appears after every successful purchase

2) A custom Birthday Sign-up Page which you can direct previous customers to and also link to in the footer of your Shopify theme

3) A Birthday Sign-up feature in the Shopify PoS (Point of Sale) app for in-store customers to provide their date of birth.

If you have collected customer birthday information outside of your Shopify store, then you can also choose to import that data using our CSV (Comma Separated Value) upload feature.

Once added, your customers will receive an email from you on their birthday. You can choose to send a simple custom birthday greeting, or choose to include a unique “single usage” discount code for your store.

Our reports show that Merchants using the Happy Birthday App are achieving an average email open rate of 60%, click through rates of 10% and conversion rates of 5%.


  • Customise the background, text and button colours of your email template
  • Add a logo to your email template
  • A fully customisable Birthday message with the option to personalise (e.g. use the customer's first name / last name in the subject line and message body)
  • Offset how many days before a customers birthday the email should be sent
  • Set discount codes to be auto created at the time of sending the message. Control the prefix, discount amount and the expiry days of the code
  • Email Performance stats - See how many emails have been sent/opened/clicked, how many customer birthdays have been collected and how many customers have used their discount code.
  • Import birthdates from your own lists using the CSV import tool
  • Export your customer birthday data from the app ready for import it into another email service provider or CRM (e.g. Mailchimp, Klaviyo etc)
  • A standalone Birthday Sign-up Page is available on your own site - Create a mailshot or just link to this dedicated page in your store to collect Birthday sign-ups from previous and prospective customers.
  • The app is now available for Shopify POS! Merchants using Shopify POS can now capture the customer birthdates at the point of checkout. The data is then sent straight into the app ready for sending on their special day.