Personalise your subject lines with your customers first name
You can now include the customers name in the birthday email subject line and body of the email to add that personalised touch. According to the Experian Birthday email report, adding a personalised name into the subject line can boost your open rate by an additional 17%!
Imagine the impact that could have on your conversion rate!
How to setup personalisation
We have made this as simple as possible for you to setup, and created a quick how to pop up within the app. The personalised fields are merge tags, which are strings of text within square brackets.
So if you wanted to use a subject line like this:
"Happy Birthday Alex'
Your subject line within the app would look like this:
'Happy Birthday [first_name]'