Order Tagger Case Study Custom Plugs

Automating Fulfillment Processes on Shopify using Order Tags

How Custom Plugs use Shopify Order Tags to speed up fulfillment and streamline order processing

Matthew and Chris from Custom Plugs in Leeds are two entrepreneurs who have developed their multi-million pound eCommerce website business from scratch. They are now one of the leading international websites for ear stretchers and plugs, ear gauges, body jewelry, alternative clothing and accessories.

But, success has not been without its challenges. Having started out with minimal selling and tech experience there has been a lot of trial and error along the way.

The team encountered some very serious challenges with platforms that didn’t fit their business or their way of working when scaling up. After some considerable pain testing alternatives, they eventually embraced Shopify as their platform of choice. They discovered through testing that the platform was both scalable and flexible.

But, success has not been without its challenges. Having started out with minimal selling and tech experience there has been a lot of trial and error along the way.

The team encountered some very serious challenges with platforms that didn’t fit their business or their way of working when scaling up. After some considerable pain testing alternatives, they eventually embraced Shopify as their platform of choice. They discovered through testing that the platform was both scalable and flexible.

During the growth of the business, the team identified a need to segment their orders with automated tags as certain orders needed to be fulfilled by specific team members and other orders needed fulfilling before a certain time of day. Initially all orders were bundled together and only filterable by Shopify's native filters which was massively inefficient. They soon identified that they needed a way to quickly and easily segment their orders for speedier fulfillment.

That’s why Liquify Design's Head Developer, Joe Dempsey, suggested they use Order Tagger to provide automated tagging workflows.

During the growth of the business, the team identified a need to segment their orders with automated tags as certain orders needed to be fulfilled by specific team members and other orders needed fulfilling before a certain time of day. Initially all orders were bundled together and only filterable by Shopify's native filters which was massively inefficient. They soon identified that they needed a way to quickly and easily segment their orders for speedier fulfillment.

That’s why Liquify Design's Head Developer, Joe Dempsey, suggested they use Order Tagger to provide automated tagging workflows.

This app has been a massive time saver for most merchants and an app which the team at customplugs.com love.

Joe Dempsey Head Developer, Liquify Design

Automating with Order Tagger

Using Order Taggers wide range of workflow criteria, Liquify Design were able to start by creating a workflow to tag orders based on the shipping country/region.

This helped them to batch fulfill orders for specific countries. As they use different postal services for those regions, this allowed them to cut down on the number of courier callouts per region.

Using Order Taggers wide range of workflow criteria, Liquify Design were able to start by creating a workflow to tag orders based on the shipping country/region.

This helped them to batch fulfill orders for specific countries. As they use different postal services for those regions, this allowed them to cut down on the number of courier callouts per region.

Next, to help them to identify orders containing products that required custom printing, they set-up a workflow to tag those orders so that they could be allocated to the team members responsible for printing those products.

"The app makes segmenting orders a doddle."

In total, Custom Plugs have 250 workflows set-up in the app to tag and segment their orders. Each one of these workflows saves them time & energy. Each staff member can now go in and batch find/fulfill/print all of the orders allocated to them. It's fully automated and works in the background, tagging orders almost as soon as they have been placed.

Next, to help them to identify orders containing products that required custom printing, they set-up a workflow to tag those orders so that they could be allocated to the team members responsible for printing those products.

"The app makes segmenting orders a doddle."

In total, Custom Plugs have 250 workflows set-up in the app to tag and segment their orders. Each one of these workflows saves them time & energy. Each staff member can now go in and batch find/fulfill/print all of the orders allocated to them. It's fully automated and works in the background, tagging orders almost as soon as they have been placed.

Success in stats

Liquify's top tips for managing orders in Shopify

Use an app for tagging

Using an app like order tagger is a massive time saver for many merchants where orders need to be segmented and organised.


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Be consistent

Often we find different members of staff process orders in different ways leading to uncertainty around fulfillments, communication with customers etc.  Having a clear guide for staff managing orders at every step saves time and headaches.

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Don’t always think you’re limited to Shopify for managing orders

Lots of merchants find that selling over multiple channels and trying to get all data into Shopify leads to a headache in the Shopify admin.  There’s a tonne of software out there which enables you to manage orders from multiple channels in one place outside of Shopify.  The center of control is often better off outside of Shopify depending on how and where you sell.

Ready to start order automation using order tags?

Installation and setup takes minutes and once that's done, Order Tagger will begin tagging new orders in your store, leaving you to focus on running your business