Key Features & Benefits
Build a loyal following
Build a loyal following
Brands develop a loyal following by engaging with their customers on a personal level. One of the best ways to achieve this is by sending a birthday message to customers on their birthday.
Build a loyal following
Brands develop a loyal following by engaging with their customers on a personal level. One of the best ways to achieve this is by sending a birthday message to customers on their birthday.
Surprise and delight
Drive repeat business
Drive repeat business
Re-engage with past customers and encourage them to come back to the store and buy again. Birthday messages are a ‘right time, right place’ marketing activity that return extremely high response rates. Re-engaging past customers with a birthday message is a great way to bring them back to your store.
Drive repeat business
Re-engage with past customers and encourage them to come back to the store and buy again. Birthday messages are a ‘right time, right place’ marketing activity that return extremely high response rates. Re-engaging past customers with a birthday message is a great way to bring them back to your store.
All Features
Happy Birthday is a fully featured birthday campaign app
Customer Reviews
Hear what our Merchants have to say
Merchants who send Birthday Emails are seeing incredible results from the campaign, don't take our word for it, just take a look at how happy our Merchants are:
"We used this app as a way to engage and thank our customers. It has major value added and helps create a sense of appreciation among customers. The team has been super responsive to any questions and suggestions we've had!"
Case Studies
Find out how Blenders Eyewear used Happy Birthday Email to build a Birthday Club that allowed them to connect with their customers and build brand loyalty.
Find out how Blenders Eyewear used Happy Birthday Email to build a Birthday Club that allowed them to connect with their customers and build brand loyalty.
Performance
Birthday email campaigns are one of the highest performing, due to their timing and message.
Over 5.5 Million
Millions of customers join their favourite brand's Birthday Clubs
45%
Our merchants see fantastic average open rates on emails
Over $22 million
Revenue generated by merchants using the happy birthday app
Pricing
Book A Demo
Want to find out more, learn how to grow your Birthday Club or just speak to one of us about your store? Feel free to book a one-to-one appointment and we can discuss it together.
Support & FAQs
What results can I expect from my Happy Birthday email campaign?
We see some fantastic performance stats from our Merchant stores with some seeing up to 10% conversion rates when using our birthday email campaign.
On average we see the following stats:
Data capture rate on the Order Status Page once an order has been placed: 36%
*Email open rate: 65%
Click through rate: 10%
Conversion rate: average 4%
The above stats are based on merchants using our system to send out the Birthday Emails and using our automatically generated discounts.
* Numbers accurate as of 6/12/2019
What happens when I reach the limit of my current plan?
When you are within 5% of your plan's customer birthday storage limit, we will notify you by email that you need to upgrade to the next available plan.
There is a short grace period should you exceed the customer birthday storage limit for your existing plan, so we would recommend that you try and upgrade as soon as you can after receiving our upgrade emails.
Please add support@happybirthday.unionworks.co.uk to your contacts so that this notification does not get lost.
Can I send birthday emails from my email service provider?
We integrate with MailChimp, Klaviyo, Omnisend & SMSBump. Therefore if you use one of these platforms, you will be able to send the customer's date of birth and their unique discount code to your ESP.
Can I collect birthdays of customers who haven't purchased?
You can collect birthdays on the order status page, a dedicated landing page, Shopify POS, data import or use our integration with Privy pop-ups!
Integrations
Ready to start your Birthday Club?
Install now and have your birthday campaign setup within 5 minutes! Start your 30 day free trial today to see how your customers respond to your Birthday Club...what have you got to lose?